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Advertising Standards Authority the Truth – Alyssa Spills All

The Advertising Standards Authority (ASA) is not a government body and despite the legalistic sounding descriptions of it’s processes is actually a Public Limited Company (PLC) – just like Tesco or Boots. Despite claims of sanctions against advertising transgressors it seems that sanctions are not the product of a court ruling (as you would expect) but a Google ad campaig aimed at bullying the transgressor into submission before their business is adversely impacted. Why am I putting this up? This affects everyone interested in Alternative Health. It appears impossible to reason with the ASA and they appear to choose evidence that supports their position while ignoring evidence that doesn’t. I also feel that anyone who has worked hard enough to earn themselves a PhD deserves to be honoured by the title Doctor and not avoid that term because the ASA doesn’t like it.

 

WDDTY_ASA

Read Dr Rob Verkerk’s article: The Advertising Standards Authority Exposed (WDDTY, Dec 2013)

By Michael

I have been a hypnotherapist for around 12 years. My specific interests are in stress and physical healing. My fascination is with how the mind 'creates' the world. I am a fan of Esther & Jerry Hicks.