Hunger is not the issue with weight loss. Overweight people ignore feelings of fullness and eat anyway. But it isn’t about will-power either. It’s about our environment and the tricks people play on our minds because they want our money – again, and again, and again. It isn’t your fault if you are overweight – but that doesn’t mean you can’t be slimmer.
One of the biggest problems with attempting to lose weight, and continuing to fail to keep up that strict dietary regime, is of blame and guilt. Because on the face of it a diet seems simple, we think we should be able to stick to it. After all it’s just a set of rules designed to keep us well nourished. But time and time again, we fail to stick to the rules. We fail when we are socialising and everyone else is eating heartily, we fail when we are on our own and feeling a little low, we fail when there is nothing stimulating on tv, we fail when we are bombarded with adverts for food… …and then the guilt kicks in and we blame ourselves for having no will power, being stupid, or whatever brand of bad is your current flavour of the month.
There’s a lot of it about. Weight loss drugs that is. Qnexa a short while ago, Belviq more recently. Are they the answer to American obesity epidemic? Or are they just opportunistic drug manufacturers cashing in on an opportunity. The trouble is that 2 out of 3 Americans are carrying too much weight. This problem brings with it a huge medical services burden because of the diseases that are associated with obesity. There is an official desperation to do something about it. So what is being done is what is always done – a quick fix is sought. And when a quick fix is sought for a desperate situation public safety takes a bit of a back seat. Both of these drugs were refused approval two years ago. Unchanged they are now in the process of receiving approval. Here’s why…
Great news, at least on the surface; a US Task Force identifies the serious obesity problem as a cause for concern and recommends serious steps to take control of this problem. As usual though, the responsibility is placed in the hands of the medics and the pharmaceutical industry, rather than where it needs to be – in the hands of whoever has the weight problem. Offering help is great, giving people support is great, but I suspect this is just another way to exercise control and take your power away.